Under the influenceĪ Revelation group can take place over several days, or even weeks, with new questions or exercises being presented on a daily basis. Researchers and clients may feel the same but, more importantly, by moving beyond the temporal and spatial constraint of the single-point-in-time group, they may find they get richer and more considered insights.
Respondents tend to welcome the convenience of being able to participate whenever they choose from the comfort of their own home or office. Revelation is a piece of web-based software that provides a rich environment for qualitative researchers to design internet-age research projects that play to the strengths of the medium. Online qualitative research does not need to be a pale imitation of conventional face-to-face groups and depths, and it is better not to try. Tim Macer reviews an online qualitative research environment for depth interviewing, discussions and ethnographic studies.
